Lego is a brand name that is known the world over, synonymous with the classic plastic building bricks that have kept children entertained for generations.After a period of slow sales, Lego has undergone something of a renaissance in the past few years, so much so that Lego toys were among the bestselling Christmas toys of 2010.This article examines in more detail some of the reasons behind the renewed surge in popularity together with a sneaky look at what is in store for 2011.Lego toys as we know them today have been around for over 50 years, but the company started out in Denmark in 1934 making a successful range of wooden toys.The company were among the pioneers in plastic injection moulding and in 1949 produced the first plastic "Automatic Binding Brick" which paved the way for the modern-day Lego brick.Complete building sets cam onto the market during the 1960s, resulting in Lego becoming the household name it is today.The firm continued to expand and diversify through the years launching the classic Lego sets and themes together with Lego figures also known as minifigures, but came to something of a hiatus during the late 1980s and early 1990s with the advent of electronic toys and computer games.Against the backdrop of declining sales during this period, the company came up with the idea that has culminated in its huge success today; in 1999 they took the decision to begin using licensed themes to market Lego toys.Star Wars, their first license to be launched and was a record-breaking success for the company.Ever since then, Lego has developed partnerships with several blockbuster movie names to create theme sets including Batman, Harry Potter, Spongebob Squarepants, Indiana Jones, Spiderman, and the most successful of recent years Toy Story 3.New 2011 Lego toys include another major movie tie-in with Lego Pirates of the Caribbean together with another exciting new theme in Lego Ninjago.The word is the company are also planning to make another attempt to crack the lucrative girls toys market so watch this space!To keep up to date with the latest toy news and reviews and find out more about the bestselling Christmas toys, click the links below.
Wednesday, July 4, 2012
What Is the Secret of the Enduring Popularity of Lego?
Lego is a brand name that is known the world over, synonymous with the classic plastic building bricks that have kept children entertained for generations.After a period of slow sales, Lego has undergone something of a renaissance in the past few years, so much so that Lego toys were among the bestselling Christmas toys of 2010.This article examines in more detail some of the reasons behind the renewed surge in popularity together with a sneaky look at what is in store for 2011.Lego toys as we know them today have been around for over 50 years, but the company started out in Denmark in 1934 making a successful range of wooden toys.The company were among the pioneers in plastic injection moulding and in 1949 produced the first plastic "Automatic Binding Brick" which paved the way for the modern-day Lego brick.Complete building sets cam onto the market during the 1960s, resulting in Lego becoming the household name it is today.The firm continued to expand and diversify through the years launching the classic Lego sets and themes together with Lego figures also known as minifigures, but came to something of a hiatus during the late 1980s and early 1990s with the advent of electronic toys and computer games.Against the backdrop of declining sales during this period, the company came up with the idea that has culminated in its huge success today; in 1999 they took the decision to begin using licensed themes to market Lego toys.Star Wars, their first license to be launched and was a record-breaking success for the company.Ever since then, Lego has developed partnerships with several blockbuster movie names to create theme sets including Batman, Harry Potter, Spongebob Squarepants, Indiana Jones, Spiderman, and the most successful of recent years Toy Story 3.New 2011 Lego toys include another major movie tie-in with Lego Pirates of the Caribbean together with another exciting new theme in Lego Ninjago.The word is the company are also planning to make another attempt to crack the lucrative girls toys market so watch this space!To keep up to date with the latest toy news and reviews and find out more about the bestselling Christmas toys, click the links below.
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